Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

Why invest in SEM and what it is?

Search Engine Marketing is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising and optimization techniques.


What are Search Engines?

Search engines are software systems designed to carry out systematic online searches and deliver the best possible results based on the users’ search queries. As a business owner, your goal is to ensure search engines can find your website for it to show up and rank high in pertinent search engine results pages (SERPs).

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Our Search Engine Marketing Services

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Keyword Research and Strategy:

Improve your internet search engine marketing strategy by finding the proper keywords. Based on search intent, value, volume, and the distinctiveness of your brand offers, our paid search agency divides your keywords into several categories.

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Search Engine Optimization

Secure your spot at the top of search results with DIGIGO’s website search engine marketing. We optimise your site structure, write unique, engaging content and leverage multiple online platforms to enhance your brand recognition and establish your online authority.

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Amazon PPC:

Get maximum visibility and impressions with Amazon sponsored ads. Our search engine marketing consultants optimize your Amazon PPC keyword strategy, adjust bids based on ad placements and structure ad campaigns depending on product performance.

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Video Advertising

Studies show that approximately 72 percent of consumers prefer video content over text when learning about a product or service. Maximise our YouTube marketing services to drive awareness, engagement and conversions to your brand.

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eCommerce Advertising

Join forces with our search marketing company, and let us assist you in developing a dynamic eCommerce advertising plan that is within your price range.

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Social Media Paid Advertising

Place your adverts on well-known social media sites and focus on audience groups with strong purchase intentions. As your go-to search marketing company, we provide integrated services for paid social media advertising and YouTube video marketing to increase the visibility of your business and draw in more customers.

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Search Engine Marketing Questions
FAQ

Frequently Ask Questions

  • What is search engine marketing (SEM)?

    SEM is a form of online marketing that involves promoting websites or web pages by increasing their visibility in search engine results pages (SERPs) through paid advertising.

  • What are some key components of SEM?

    Some key components of SEM include keyword research and selection, ad creation and targeting, bidding strategies, landing page optimization, and performance monitoring and analysis.

  • What are the benefits of SEM?

    The benefits of SEM include increased visibility and traffic to websites, greater control over advertising costs and targeting, improved conversion rates and ROI, and the ability to compete with larger businesses for online visibility.

  • How does SEM differ from search engine optimization (SEO)?

    SEM involves paid advertising to increase visibility in search results, while SEO involves optimising web pages and content to improve organic ranking in search results.

  • What are the main types of SEM advertising?

    The main types of SEM advertising are search ads, display ads, and shopping ads.

  • What is a search ad?

    A search ad is a type of SEM advertising that appears in the search results of search engines like Google or Bing. Search ads are typically text-based and are triggered by specific keywords and search queries.

  • What is a display ad?

    A display ad is a type of SEM advertising that appears on third-party websites in the form of banner ads, text ads, or other graphical ads. Display ads can be targeted based on various factors, including audience demographics, interests, and browsing behaviour.

  • What is a shopping ad?

    A shopping ad is a type of SEM advertising that appears in the search results of search engines like Google or Bing. Shopping ads are typically image-based and showcase products along with pricing and product information.

  • How can I measure the success of my SEM campaigns?

    You can measure the success of your SEM campaigns by tracking key performance indicators (KPIs) such as click-through rates (CTRs), cost per click (CPC), conversion rates, and return on ad spend (ROAS). Tools like Google Ads and Bing Ads provide detailed reporting and analysis to help you optimise your campaigns

Are you looking for an Search Engine Marketing Company that will deliver profitable traffic?

Contact Us Today & Unlock your Website’s True Potential!