f DIGIGO NEXT | Google Analytics

Google Analytics

Google Analytics

Google Analytics also offers features such as conversion tracking, which allows website owners to track specific actions that users take on their website, such as making a purchase or filling out a contact form. This can help website owners measure the effectiveness of their marketing campaigns and optimize their website for better conversion rates


Google Analytics is a strong tool that gives useful information on user behaviour and website traffic, and it may assist website owners in making wise choices to enhance their online presence.

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Our Google Analytics Services

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Audit services

In need of a health check for your Google Analytics account? DIGIGO can provide a comprehensive Google Analytics audit to make sure there are no errors or gaps in the data collection process. Our team of certified Google Analytics experts will audit the tracking code, configuration, data integrity, conversion tracking, and account linking.

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Account setup

Our team can assist you with the proper setup and implementation of a new or existing Google Analytics account. We make certain that the analytics account is configured correctly and that you are capturing the necessary business data to use in your data analysis.

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Consulting services

Already have Google Analytics set up, but need help getting your analytics to do more? Our team of Google Analytics experts can consult with you to determine your data goals. We can interpret your existing data, recommend solutions to aggregate data across multiple websites, create customizable reports, set up conversion funnels, and more.

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Google Analytics Questions
FAQ

Frequently Ask Questions

  • What is Google Analytics?

    Google Analytics is a free web analytics service provided by Google that tracks and reports website traffic and user behaviour. It allows website owners and marketers to gain insights into how users are interacting with their website and to measure the effectiveness of their marketing efforts.

  • How do I set up Google Analytics for my website?

    To set up Google Analytics for your website, you will need to create a Google Analytics account, add a tracking code to your website, and configure your account settings and goals. Google provides detailed instructions on how to set up Google Analytics in their help centre.

  • What data can I track with Google Analytics?

    Google Analytics allows you to track a wide range of data about your website and its users, including website traffic, user behaviour, conversions, demographics, and more. You can use this data to gain insights into how users are interacting with your website and to make informed decisions about your marketing and website optimization strategies.

  • How do I use Google Analytics to track conversions?

    To track conversions in Google Analytics, you will need to set up conversion tracking by defining a conversion goal and assigning a value to it. You can then use conversion tracking to measure the effectiveness of your marketing campaigns and to identify opportunities for optimization.

  • What are some key reports in Google Analytics?

    Some key reports in Google Analytics include the Audience report, which provides insights into your website visitors and their behaviour, the Acquisition report, which shows how users are finding your website, and the Behavior report, which shows how users are interacting with your website.

  • How can I use Google Analytics to improve my website's performance?

    You can use Google Analytics to improve your website's performance by analysing user behaviour and identifying opportunities for optimization. For example, you can use data from the Behavior report to identify pages with high bounce rates and optimise them to improve engagement and reduce bounce rates.

  • How can I measure the success of my marketing campaigns with Google Analytics?

    You can measure the success of your marketing campaigns with Google Analytics by setting up campaign tracking and using UTM parameters to track campaign performance. You can then use this data to measure the effectiveness of your campaigns, optimise your marketing strategies, and improve your ROI.

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