Technical SEO consists of making back-end optimization to the websites such as improving site loading speed, including structured data, and repairing broken images or links. Technical SEO is necessary but insufficient - Google will penalise sites with poor technical optimization but first-page ranking requires high-quality content.
As the digital landscape becomes more competitive, you must keep up with the latest technical on-page SEO tactics and algorithm updates to boost your website's profitability. By understanding technical SEO and what it demands, you can make sure that your web pages are structured for both online users and search engine spiders.
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Crawling is a crucial aspect of technical SEO that involves search engines' ability to access, crawl, and index your website's pages.
Indexing is another important aspect of technical SEO, as it involves how search engines store and retrieve information about your website's pages.
Rendering refers to the process of how search engines view and interpret the visual and interactive elements of your website, such as JavaScript, images, videos, and other multimedia content.
Technical SEO refers to the process of optimising a website's technical aspects to improve its search engine visibility and performance. This includes optimising website speed, improving website architecture and internal linking, ensuring website crawlability and indexability, and more.
Technical SEO is important because it can help search engines crawl and index a website more effectively, which can improve its visibility and search engine rankings. It can also improve user experience by making the website faster, more accessible, and more user-friendly.
Some key technical SEO factors to consider include website speed and performance, website architecture and internal linking, mobile-friendliness, crawlability and indexability, structured data and schema markup, HTTPS and website security, and more.
Website speed refers to how quickly a website loads and responds to user requests. It is important for SEO because search engines prioritise fast-loading websites, and users are more likely to leave a website that loads slowly. Improving website speed can help improve search engine rankings and user experience.
Website architecture refers to how a website's pages and content are organised and structured. A well-organised website architecture can make it easier for search engines to crawl and index a website, which can improve its search engine visibility and rankings. It can also improve user experience by making it easier for users to find and navigate content.
Mobile-friendliness refers to how well a website performs on mobile devices. It is important for SEO because search engines prioritise mobile-friendly websites, and more and more users are accessing websites on mobile devices. A mobile-friendly website can improve search engine rankings and user experience.
HTTPS (Hypertext Transfer Protocol Secure) is a secure version of HTTP that encrypts data between a website and its users. It is important for SEO because search engines prioritise secure websites, and users are more likely to trust and engage with secure websites. Implementing HTTPS can improve search engine rankings and user experience.
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