Understanding your target demographics and analysing their online activities are vital to determine whether PPC, organic search, or a combination of these digital marketing strategies is the best approach for your business.
Pay-per-click advertising has established itself as one of the
greatest and most economical methods of online marketing over
the years. Businesses can control their ad spending with PPC
advertising and put their brand offers in front of the
appropriate customers at the correct time and place.
Your conversion rate will increase as a result of the
laser-targeted visibility that pay-per-click marketing gives
you.
DIGIGO Next is a trusted leader in pay-per-click internet
marketing. Our pay-per-click advertising company partners with
various industry players and marketing professionals to increase
their leads, grow brand awareness, and reach their goals.
Pay-per-click marketing is a paid search model used to build
brand awareness, promote brand offerings and gain immediate
traction from specific audience segments. With PPC, advertisers
only pay each time a user clicks on the PPC ads -- hence the
name pay-per-click.
Our pay-per-click advertising agency
works closely with your team to determine the appropriate PPC
ads that you can use to fill your sales funnel.
There are
various types of pay-per-click ads available, depending on your
goals like Search Ads, Display Ads, Social Ads, Remarketing Ads,
Google Shopping Ads, In-stream Ads, Gmail Sponsored Promotions
(GSP), Local Services Ads, Amazon PPC Ads, etc.
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online.
Social media paid to advertise is the fastest-growing segment of pay-per-click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn, and Twitter.
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites.
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert.
Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click on anyone’s website.
Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform's key locations.
PPC advertising is a model of digital advertising in which advertisers pay each time a user clicks on one of their ads. This is typically done through platforms such as Google Ads and Bing Ads, where advertisers bid on keywords and ad placements to reach their target audience.
PPC advertising can be an effective way to reach a highly targeted audience and drive website traffic and conversions. It can be a cost-effective way to advertise, as advertisers only pay when someone clicks on their ad, and it can provide valuable data and insights into user behaviour and preferences.
Some key components of a successful PPC campaign include selecting relevant keywords and ad placements, writing compelling ad copy, setting a budget and bid strategy, targeting the right audience, monitoring and adjusting campaigns regularly, and measuring and optimising performance.
Quality Score is a metric used by Google Ads to measure the relevance and quality of ads and keywords in a PPC campaign. It is based on factors such as ad relevance, landing page experience, and click-through rate (CTR), and can impact the cost and placement of ads in search engine results.
A landing page is a web page that users are directed to after clicking on a PPC ad. A well-designed landing page can help increase conversions by providing users with relevant and persuasive information about the product or service being advertised. It can also help improve the Quality Score of a PPC campaign, which can impact ad placement and cost.
Remarketing is a technique in which advertisers target users who have previously interacted with their website or ads. This can be done by showing ads to users who have visited a specific webpage, added items to a shopping cart, or completed another desired action. Remarketing can help increase brand awareness and drive conversions by reaching users who have already shown an interest in a product or service.
The success of a PPC campaign can be measured using a variety of metrics, including click-through rate (CTR), conversion rate, cost per click (CPC), return on ad spend (ROAS), and more. By regularly monitoring and analysing these metrics, advertisers can make informed decisions about how to optimise and improve their PPC campaigns.
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