What is technical SEO? And Why is it important?
Technical SEO is the method of ensuring that a site conforms to the technical specifications of the modern search engines with the intention of improving organic ranking. Key aspects of technical SEO are crawling indexing, rendering and site architecture.
What is the reason why Technical SEO Relevant?
- You can get the top site that has the best information.
- But what if your technical SEO isn't working correctly, why not fix it?
- If you don't, then you won't be ranked.
- On the most fundamental stage, Google and other search engines must be able to locate the pages on your website, crawl them, render them and index pages on your site.
- You can get the top site that has the most valuable information.
- However, what happens if your technical SEO is not working properly, what do you do?
- You're not going to place at the top.
- At the simplest stage, Google and other search engines should be able to identify the pages on your website, crawl them, render them and index pages on your site.
How can you improve your SEO Technically?
To enhance your website's technical performance, you'll need to consider:
- Javascript
- Sitemaps in XML
- Site Architecture
- URL structure
- Structured data
- The content is thin
- Duplicate content
- Hreflang
- Canonical tags
- Pages 404
- 301 redirects
How do you conduct a technical SEO Audit
- A technical SEO audit refers to a method which is utilized to analyze specific aspects related to a site's SEO. In general, it evaluates the overall health of a site and highlights any issues that need to be fixed.
- A technical SEO audits will help improve a website's user experience and improve its ranking on Google results pages.
Start by crawling
- Begin by crawling the website using tools like SEMrush, DeepCrawl, or Spyfu. It assists in the identification of mistakes , including poor images, inaccurate keyword phrases, page title issues as well as broken links. Crawlers are also helpful in identifying constraints on indexation duplicate content, non-linked pages, as well as other issues.
Create an Sitemap
- A sitemap is vital for locating new pages as well as knowing the structure of the website. Sitemaps that are clear, easy to read and up-to-date must be registered with Google Search Console.
Examine the version of your Website's Browsability
- Make sure that only one version of your website could be accessible for browsing.
Conduct On-Page SEO Audits
- Google's ranking factors comprise page titles , title tags, Meta descriptions, and keywords.
Manage Links and test site speed
- Check your website's internal and external links to establish a sensible structure. If your site takes more than five minutes to open, your likelihood of your visitors leaving the site increases by 90 percent. Therefore, it is important to assess the speed and performance of your site against those of your competitors.
Verify that HTTPS Content is present
- "70-70 percent of the first page Google results for search contain HTTPS." When conducting a technical SEO audit, you should look for typical HTTPS issues such as mixed content and links, redirects and canonicals.
Make use of Analytics to Compare Metrics of Sites
- The analytics service is utilized to offer real-time data on statistics. Google Analytics may be used to assess the bounce rate of your website and analyze metrics against MozBar.
Perform a Backlink Audit
- Backlinks are essential to the success of your website. Backlink audits can assist you in identifying areas that have high-value links, analyzing the number of backlinks on competitors, and analyzing key words that are competitive.
Re-Crawl the website
- If the problems identified by the technical SEO audit are fixed, Google will re-crawl the site. Are you considering implementing an online marketing strategy? Here are some digital Marketing Mistakes to beware of.
Conclusion:
The technical aspect of SEO is crucial for the effectiveness of any SEO strategy. Internal linking and loading of websites must be in perfect order to have the most technically efficient website. The technical parameters must be tested frequently for mistakes and misunderstandings, to ensure that they are discovered and rectified as quickly as possible.
